Miros

Miros is the B2B ecommerce intent-layer product of Estonia's Miros OÜ (formerly Find Fashion), reading browsing behavior combined with product image semantics to build preference profiles in real time and feed every discovery entry point. Built for visually driven categories, it targets product discovery when shoppers cannot put their needs into words.

Core capabilities

• Wordless Search: no keywords needed — intent inferred from clicks and scrolls on similar products (85% of fashion shoppers avoid the search box)
• Intelligent Feed (intent engine): extracts thousands of visual/semantic attributes from images, decoding scroll, dwell, and ignore signals to feed every entry point
• Discovery Bar: search in 48 languages, layered with real-time preference profiles, eliminating zero results
• Find by Image: upload a picture to find similar products, re-ranked by real-time preferences
• Inline Recommendations & Shop The Look: PDP personalized recommendations and cross-category AI outfit combinations
• GraphQL API / JS Widget: lightweight embedding — the site claims 2 weeks to launch and under 1 engineer-week on the client side

Use cases Mid-to-large, visually driven ecommerce and resale/non-standard marketplaces (fashion, footwear, furniture, home decor, stock imagery) willing to go through enterprise procurement; not for individual developers, small and mid-sized sellers, or anyone wanting self-service signup or free trials.

Unique strengths Against Algolia, Constructor.io, Bloomreach, Coveo, Searchspring, and Doofinder, Miros leads with behavioral intent + visual/semantic understanding rather than keyword matching, and can layer on top of rather than replace existing search; but it is far smaller in scale — an early challenger in a niche lane.

Editorial verdict A real B2B product, backed by EBRD Venture Capital and Tera Ventures with genuine retail customers — recommendation 3/5. But honest caveats: the site's +296% vs Algolia claim is orders of magnitude away from the Jomashop field results cited in its funding PR (+3.6% GMV / +1.3% AOV), and claims like 5 patents and SAP/NVIDIA/PwC partnerships cannot be independently verified; independent word of mouth is nearly absent.