Miros
Officially listedA B2B ecommerce AI engine that reads shopper intent for wordless product discovery.
Miros
Miros is the B2B ecommerce intent-layer product of Estonia's Miros OÜ (formerly Find Fashion), reading browsing behavior combined with product image semantics to build preference profiles in real time and feed every discovery entry point. Built for visually driven categories, it targets product discovery when shoppers cannot put their needs into words.
Core capabilities
- Wordless Search: no keywords needed — intent inferred from clicks and scrolls on similar products (85% of fashion shoppers avoid the search box)
- Intelligent Feed (intent engine): extracts thousands of visual/semantic attributes from images, decoding scroll, dwell, and ignore signals to feed every entry point
- Discovery Bar: search in 48 languages, layered with real-time preference profiles, eliminating zero results
- Find by Image: upload a picture to find similar products, re-ranked by real-time preferences
- Inline Recommendations & Shop The Look: PDP personalized recommendations and cross-category AI outfit combinations
- GraphQL API / JS Widget: lightweight embedding — the site claims 2 weeks to launch and under 1 engineer-week on the client side
Use cases Mid-to-large, visually driven ecommerce and resale/non-standard marketplaces (fashion, footwear, furniture, home decor, stock imagery) willing to go through enterprise procurement; not for individual developers, small and mid-sized sellers, or anyone wanting self-service signup or free trials.
Unique strengths Against Algolia, Constructor.io, Bloomreach, Coveo, Searchspring, and Doofinder, Miros leads with behavioral intent + visual/semantic understanding rather than keyword matching, and can layer on top of rather than replace existing search; but it is far smaller in scale — an early challenger in a niche lane.
Editorial verdict A real B2B product, backed by EBRD Venture Capital and Tera Ventures with genuine retail customers — recommendation 3/5. But honest caveats: the site's +296% vs Algolia claim is orders of magnitude away from the Jomashop field results cited in its funding PR (+3.6% GMV / +1.3% AOV), and claims like 5 patents and SAP/NVIDIA/PwC partnerships cannot be independently verified; independent word of mouth is nearly absent.
Pricing
### 💰 定价模式：企业级销售导向（无公开价格） **起步价**：未公开（需联系销售） #### 主要方案 - **Starter**：未公开 - Wordless Search、标准 Widget、Feed 同步商品目录、邮件支持、标准 Dashboard - **Premium**：未公开 - Starter 全部 + Inline Recommendations、品牌定制 Widget、实时目录同步、专属支持 - **Enterprise**：未公开 - Premium 全部 + Discovery Bar（AI 搜索）、GraphQL API、完全定制 Widget、定制月度报告 #### 试用/其他信息 官网无免费套餐、无公开免费试用，三个套餐均不标价，所有 CTA 均指向联系销售，仅提供面向特定企业的免费定制 Demo（售前演示）。注意：部分第三方聚合站声称 Miros 有「Freemium / 免费版」，与官网事实直接矛盾，不可采信。 — Visit website
FAQ
Is Miros free?
No. Miros is purely enterprise, sales-led pricing — no free plan, no public free trial, and no listed prices on any of its three tiers. The only free thing is a custom demo for qualifying enterprises (a pre-sales presentation).
What can Miros be used for?
It is an ecommerce search and product discovery engine that reads browsing behavior and product image semantics to build visitor preference profiles in real time, powering wordless search, image-based search, personalized recommendations, and AI outfit combinations — eliminating zero-result pages while lifting conversion and order value.
How much does Miros cost?
The official pricing page lists Starter, Premium, and Enterprise tiers but publishes no price figures at all — every button leads to contact sales. Third-party aggregator claims of a Freemium/free version directly contradict the official site and should not be trusted.
Which types of ecommerce sites suit Miros?
Best for mid-to-large retailers and resale/non-standard marketplaces dominated by visual categories — fashion, footwear, furniture, home decor, stock imagery. Limited effect for text/standardized-goods categories, and not for individual developers or small sellers.
How does Miros differ from Algolia?
Algolia excels at keyword and relevance search, while Miros leads with behavioral intent inference + visual/semantic understanding, targeting scenarios where shoppers cannot describe their needs in words; Miros can also layer on top of rather than replace Algolia/Elasticsearch, lowering adoption barriers.
Is the advertised +296% conversion lift credible?
Be cautious. That figure is far in magnitude from the verified customer results cited in funding PR (Jomashop +3.6% GMV / +1.3% AOV), and claims like 5 patents and SAP/NVIDIA/PwC partnerships cannot be independently verified — rely on your own A/B tests.
Are Miros and Miro the same company?
No. Miros (miros.ai) is an Estonian ecommerce AI search company; Miro (miro.com) is the visual collaboration whiteboard tool; there is also Norwegian maritime-tech company Miros AS (oil-spill radar). The names are similar and G2/Gartner data often gets confused — do not mix them.
What are Miros's team size and founding year?
Official figures conflict: the site says 13 people, a 2024 funding press release says 25, and third-party data ranges from 31 to 65; founding year conflicts across 2018/2019/2021. The company is Estonia's Miros OÜ, with CEO Heikki Haldre.