Orum
AI parallel dialing and enterprise-grade sales agent platform
Tool details
Orum is an enterprise-grade AI parallel dialing sales conversation platform that turns every outbound call into a trackable pipeline. It is not a data source and not an email sequencing tool; it focuses solely on getting reps into more live conversations with real people. Its target users are B2B outbound teams that treat calls as their core KPI and already use Salesforce/Outreach.
Core Capabilities
- Parallel Dialing: a single rep dials up to 5 lines at once (Launch) or 10 lines (Ascend), while AI discards voicemail and clears phone trees, connecting the rep only when a live person answers
- AI Answer Detection: voicemail skipping, busy-signal and invalid-number filtering, automatic IVR navigation; AI-native and included in the plan
- Conversation Intelligence: call recording and transcription, AI call summaries and agent analytics dashboards that reduce manual CRM entry
- AI Coaching (add-on): scorecards, on-demand roleplay, objection detection and battlecards; a paid add-on rather than a standard feature
- Virtual Salesfloor: Rooms, Live Listen for real-time shadowing, call barge and whisper, serving remote team collaboration
- Native Integrations: Salesforce, HubSpot, Outreach, Salesloft, Gong, Apollo and ZoomInfo, plus Webhooks
Where It Fits A good fit for B2B SDR/BDR teams of 10+ people that treat calls as their core KPI and already use Salesforce or Outreach. Not a fit for small teams of fewer than 5 people, or for needs that require email, calls and social in one stack.
Unique Strengths Compared with Nooks, Orum has deeper integrations and a larger enterprise footprint; compared with ConnectAndSell (around $1,500–2,500/seat/month) it is cheaper but still requires human reps. It wins on connect rate rather than low price, and quote-only pricing with annual billing keeps small teams out.
Editorial Assessment A G2 rating of 4.6/5 (roughly 781–1,099 reviews) is the only statistically meaningful reputation source; Capterra has just 4 reviews, TrustRadius about 29 and Trustpilot 0, so the samples are thin and the platforms disagree. The most concentrated complaint is connect bridging latency. Compliance (SOC 2 Type II, multiple ISO certifications, EU-US DPF) is solid, but quote-only pricing, annual billing and a single channel make it suitable only for teams with a clear outbound calling budget.
Pricing
Subscription$250/user/month (Launch tier, billed annually; not published by the vendor, third-party estimate)A limited free trial of about 500 dials (used up by a busy SDR in about 1–2 days); there is no true free tier, and paid tiers have no limit on dial volume.Entry tier (quote-only); unlimited dialing, parallel dialing up to 5 lines, Caller ID up to 5/month, Boost Connect, basic analytics, CRM integration, Virtual Salesfloor
Advanced tier (quote-only); parallel dialing up to 10 lines, international dialing (160+ countries/regions), data enrichment (200 credits/rep/month), Caller ID up to 10/month, advanced administration and analytics, priority support
An add-on tier for Ascend only, aimed at non-full-time dialing roles such as AEs; lower rates and limited calling, but access to all Ascend features
Additional notes
All tiers on the official pricing page are quote-only (sales contact required, no self-serve checkout), and the page shows a Minimum 9-Seat (at least 9 seats); most older third-party articles say 3 seats, so treat the official site as authoritative; annual billing only, no monthly option. Add-ons (not listed as separate plans): AI Coaching (AI scorecards, on-demand AI roleplay, coaching portal, objection detection) estimated by third parties at about $50–200/user/month; Webhooks for real-time event push. Multiple original figures are listed side by side and cross-currency conversion is prohibited: USD — Launch $250/user/month (other sources record $200 or $300); Ascend estimated by third parties at $400–800/user/month; Vendr (about 90 purchases) records Professional $100–150 and Enterprise $150–200+/user/month, with a median contract value of $21,300/year (range $5,400–$71,370, plus another figure of $21,600); thequantumleap records $300–600/seat/month; in a EUR context, €80–250/user/month (recorded as-is). This search found no official lifetime or promotional tier from Orum sold on third-party marketplaces such as AppSumo.
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