Simple Analytics
Officially listedA privacy-first, GDPR-compliant Google Analytics alternative that tracks 100% of traffic with no cookies and EU-only data storage.
Simple Analytics
Simple Analytics is a privacy-first web analytics tool developed in the Netherlands, built as a replacement for Google Analytics. Its core value: it uses no cookies and collects no personal data, yet captures 100% of visitor traffic, completely solving the data gap caused by "cookie consent banners."
Core Capabilities
- 100% traffic capture: Tracks all visitors without cookies, while traditional tools track only the 40-80% of users who consent
- Zero-cookie design: Naturally complies with GDPR, CCPA, ePrivacy, and other regulations — no consent banner required
- EU data residency: All data is stored only on servers in the Netherlands and Germany, giving European organizations the clearest compliance path
- Minimalist dashboard: Every key metric on a single page that non-technical people can understand in 30 seconds
- Automatic event tracking: Automatically captures outbound clicks, email links, and file downloads with no extra configuration
- Lightweight script: Under 5KB, with minimal impact on site performance (versus Google Analytics' 45KB+)
Use Cases European SMB websites, content creator blogs, regulated industries such as healthcare/education/finance, and marketing landing pages where consent banners hurt conversion rates. If you prioritize privacy compliance and only need core traffic metrics, this one is for you.
Unique Advantages End-to-end Dutch operations (company, servers, jurisdiction) deliver the cleanest GDPR compliance story. Its automatic event capture leads Plausible and Fathom, tracking common interactions with no code to write. 31,000+ paying customers, $380K+ annual revenue, 100% bootstrapped and profitable.
Editor's Review Professional review sites rate it 4.4-4.89/5 stars, and users say they "can never go back to traditional analytics." Especially suitable for European teams and minimalist content sites. One caveat: if you need deep funnel analysis, user behavior replay, or ad platform integrations, you will still need to pair it with Google Analytics.
Pricing
### 💰 定价模式:免费增值 **起步价**:免费(10,000 月度浏览量) #### 主要方案 - **Free Forever**:$0 - 10,000 月度浏览量,数据保留 30 天 - **Starter**:$9/月 - 100,000 月度浏览量,数据永久保存 - **Business**:$49/月 - 1,000,000 月度浏览量,数据永久保存 - **Growth**:$99/月 - 5,000,000 月度浏览量,数据永久保存 - **Enterprise**:自定义定价 - 无限浏览量,企业级支持 #### 试用/其他信息 14 天免费试用无需信用卡,年付可节省约 30%。支持信用卡、Apple Pay、Google Pay、比特币(+10% 手续费)、银行转账($500+ 订单,+10% 手续费)。 — Visit website
FAQ
Is Simple Analytics free?
There is a permanent free plan with 10,000 page views per month and 30 days of data retention. Paid plans start at $9/month with permanent data storage.
What are Simple Analytics' main features?
Core features include real-time traffic monitoring, source analysis, automatic event tracking, goal conversions, an AI insights assistant, public dashboards, email reports, and Google Search Console integration.
Why doesn't Simple Analytics need a cookie consent banner?
It uses no cookies, no IP address storage, and no browser fingerprinting, naturally complying with GDPR/CCPA/ePrivacy — so no consent banner is needed and it can capture 100% of traffic.
How does Simple Analytics differ from Google Analytics?
Simple captures 100% of traffic without a consent banner, while GA can only track consenting users (40-80%). Simple offers EU data residency and a minimal interface, but its feature depth falls short of GA.
How does Simple Analytics differ from Plausible?
Both are privacy-first tools. Simple's advantages: automatic event capture (no configuration) and end-to-end Dutch operations. Plausible's advantages: a smaller script, fully open source, and self-hosting.
Which industries is Simple Analytics for?
Especially suited to regulated European sectors like healthcare, education, finance, and government, plus content sites, SMBs, independent developers, and minimalist teams.
Where is Simple Analytics' data stored?
All data is stored exclusively on EU servers in the Netherlands and Germany, with no US or other regional data processors involved, ensuring the clearest GDPR compliance path.
Which integrations does Simple Analytics support?
It supports mainstream platforms and tools like Next.js, WordPress, Webflow, Ghost, Google Tag Manager, Cloudflare, Google Looker Studio, and Power BI.