Simple Analytics

Simple Analytics is a privacy-first web analytics tool developed in the Netherlands, built as a replacement for Google Analytics. Its core value: it uses no cookies and collects no personal data, yet captures 100% of visitor traffic, completely solving the data gap caused by "cookie consent banners."

Core Capabilities

• 100% traffic capture: Tracks all visitors without cookies, while traditional tools track only the 40-80% of users who consent
• Zero-cookie design: Naturally complies with GDPR, CCPA, ePrivacy, and other regulations — no consent banner required
• EU data residency: All data is stored only on servers in the Netherlands and Germany, giving European organizations the clearest compliance path
• Minimalist dashboard: Every key metric on a single page that non-technical people can understand in 30 seconds
• Automatic event tracking: Automatically captures outbound clicks, email links, and file downloads with no extra configuration
• Lightweight script: Under 5KB, with minimal impact on site performance (versus Google Analytics' 45KB+)

Use Cases European SMB websites, content creator blogs, regulated industries such as healthcare/education/finance, and marketing landing pages where consent banners hurt conversion rates. If you prioritize privacy compliance and only need core traffic metrics, this one is for you.

Unique Advantages End-to-end Dutch operations (company, servers, jurisdiction) deliver the cleanest GDPR compliance story. Its automatic event capture leads Plausible and Fathom, tracking common interactions with no code to write. 31,000+ paying customers, $380K+ annual revenue, 100% bootstrapped and profitable.

Editor's Review Professional review sites rate it 4.4-4.89/5 stars, and users say they "can never go back to traditional analytics." Especially suitable for European teams and minimalist content sites. One caveat: if you need deep funnel analysis, user behavior replay, or ad platform integrations, you will still need to pair it with Google Analytics.