Smartvel

Smartvel is a B2B travel content technology company from Madrid, Spain, built on content-as-a-service, delivering embeddable travel content for websites and apps to airlines, OTAs, airports, hotels, and tourism boards through an AI automation + human curation dual engine. Singapore Airlines, Iberia, Delta, and Ryanair are among its clients, with third-party ratings around 4.8/5.

Core capabilities

• Destination content suite: Explore&Go inspiration maps, itinerary planners, travel guides, and event calendars covering the customer journey from inspiration to conversion
• EntryDocs entry requirements: visa/health/document requirements by nationality, residence, and trip purpose, with AI monitoring official sources hourly and updates within minutes
• Smartvel API v4: REST/JSON destination content interface priced by destination and language rather than call volume, with sandbox, CDN, and caching
• TravelSEO/GEO: SEO destination content aimed at LLM search (including llm.txt) to lift organic traffic
• TravelAble accessibility information: accessibility content for travelers with reduced mobility, covering differentiated travel needs
• Experiences content calendar: real-time content for concerts, sports events, exhibitions, and other city happenings, driving pre-trip conversion

Use cases Digital and marketing teams at airlines, airports, OTAs, hotel and cruise groups, and destination organizations (DMOs), replacing in-house content teams and lifting conversion and service efficiency. Not for individual travelers or small agencies — no self-service signup and a high enterprise-customization threshold.

Unique strengths Unlike visa-and-documents-focused Sherpa, Smartvel covers both destination inspiration content and travel requirements, and through the acquisitions of ArrivalGuides and AVUXI has built a rights-cleared multilingual content library across 800+ destinations; AI handles scale collection while human curation guarantees quality and brand fit.

Editorial verdict As an enterprise content vendor its client endorsements and product completeness are excellent, but pricing is opaque, public review samples are limited, and UI and reporting capabilities have room to improve. Warning: smrtvel.net and smartvel.online are imitation/clone sites (the company has issued a phishing alert) — the only official site is smartvel.com; procure through the official demo channel.