Spurfit

Spurfit is an AI fitness coaching SaaS platform from BEBETTER Technologies, officially positioned as "AI coaching software for fitness coaches". Its AI Co-Pilot generates training and meal plans in seconds, replacing 5-6 apps like WhatsApp, Excel, and Stripe with one branded platform — the company claims 20+ hours saved per week.

Core features

• AI Co-Pilot: LLM generates training and meal plans in seconds with predictive analytics; users say it's "like having ChatGPT built in"
• Workout builder: 1000+ exercise/routine library — design once, adapt endlessly
• Nutrition module: one-stop management from macro tracking to full meal plans
• Client progress tracking: workout logs, PRs, HRV, and sleep metrics with Garmin/HealthKit support
• White-label branded app: launch iOS/Android client apps and landing pages with the coach's logo
• Closed business loop: real-time messaging, payment collection, program sales, and habit check-ins in one place

Who it's for Independent personal trainers, strength/conditioning and CrossFit coaches, endurance coaches, nutritionists, yoga/wellness coaches, and small studio owners. Especially fitting for growing online coaches on a budget who find Trainerize/TrueCoach pricey.

Pricing Freemium: the free Starter tier covers up to 2 clients; Pro from $19/month ($19 for 5 clients to $190 for 100 clients); Enterprise custom. Billed by active client count with upgrades/downgrades anytime; the official FAQ promises a 30-day full money-back guarantee.

Risk notes The website FAQ promises 30-day full refunds, but the privacy policy (2023-11) explicitly states "no refunds of any kind" — a direct contradiction; the privacy text is still B2C-oriented and allows data transfers to India. The company is small (about $50K revenue, $0 funding, 14 people), the integration ecosystem is closed, and AI meal advice is not HIPAA certified — coaches must vet it themselves.