Zyft

Zyft is the most worthwhile AI real-time price comparison tool to install in the Australian market, founded by comparison-industry veteran Damien Waller (co-founder of iSelect), launched in 2019, with A$7.5 million raised. Install the extension and the comparison panel pops up automatically while you shop online — savings with zero effort.

Core Capabilities

• AI real-time comparison: automatically identifies the product you are viewing and matches it across 50,000+ Australian retailers in seconds, sorted low to high
• Price drop alerts: set a target price and get notified the moment it hits
• Barcode scan comparison: scan in a physical store to instantly see the same item's online prices and ask staff to price-match on the spot (Beta)
• Price history and stock: view price trends and live inventory
• Daily deals hub: curated retailer discounts in one place
• Multiple entry points: browser extension plus app search/share comparison

Use Cases Fits Australian online shoppers, especially big-ticket buyers of TVs and appliances (media cases report up to A$700 saved in one purchase) and in-store bargain hunters; of little value to overseas users.

Unique Advantages Compared with international tools like Honey, Zyft is deeply localized to Australian small and mid-size retailers with broader coverage; compared with legacy comparison sites like ShopBot, its proactive AI pop-up and zero-effort experience feel more modern.

Editorial Review 4.4 on the App Store and about 4.7 on the Chrome Web Store, with users saving about 30% on average. Strongly recommended for users who shop 100% in Australia; but it is Australia-only, excludes shipping costs, and barcode scanning is still in Beta.