Fillout

Fillout is an all-in-one form builder for data collection and workflow automation, developed by Restly, Inc. and operated under parent company Zite (renamed from the Fillout team in 2026-03)—it is itself a form product, not Zite's AI app builder. With the industry's most generous free tier and native two-way sync with Airtable/Notion, it has become the first choice for 100,000+ organizations building their business front end.

Core Capabilities

• AI Form Generation: One sentence of description generates a complete form, officially the first AI form generator; the 2026-07 Fillout Agent also builds branching and follow-up questions automatically
• AI Migration Import: One-click import from Google Forms, Typeform, Jotform, SurveyMonkey, and PDFs, rated best-in-class by Typebot
• Two-Way Data Sync: 50+ native integrations with Airtable/Notion reading and writing existing records, no Zapier middle layer needed
• Deep Logic: Multi-page forms, conditional logic, calculated scoring, answer piping, prefill, and hidden fields
• All-in-One: The free tier already includes Stripe payments, scheduling bookings, PDF generation, and e-signatures

Use Cases Operations, RevOps, growth, and marketing teams already on Airtable/Notion/Sheets, for forms-as-business-front-end scenarios like customer onboarding, quote approvals, event registration, and payment collection.

Unique Strengths Against Typeform (free is only 10 responses/month), its free tier is a hundred times stronger with deeper logic and lower prices; against Tally it wins on native two-way sync and workflow depth; against Jotform/Google Forms it is more modern and closer to the contemporary SaaS stack.

Editorial Review EmailTooltester said after hands-on testing that it “genuinely surprised me,” and Zapier rated it the best pick for building forms with AI. The free tier of 1,000 responses/month with unlimited seats is the biggest selling point. But note: users have reported a compliance risk where Update-type Airtable forms allow viewing all columns of the whole table without authorization (unverified); those handling PII or needing GDPR compliance should evaluate carefully.