Kickart 3.0: Volcano Engine's Conversational Ad Video Creation Platform
Volcano Engine's Kickart 3.0 is live, supporting conversational video generation, viral-hit replication, Douyin e-commerce compliance pre-review, and Seedance 2.0 mini integration, helping merchants complete the entire marketing video creation workflow in one place.
Kickart 3.0: Volcano Engine's Conversational Ad Video Creation Platform
Volcano Engine's Kickart 3.0 is live, supporting conversational video generation, viral-hit replication, Douyin e-commerce compliance pre-review, and Seedance 2.0 mini integration, helping merchants complete the entire marketing video creation workflow in one place.
Kickart 3.0 is an all-in-one marketing creation platform from Volcano Engine (formerly "Creation Agent"), officially launched on June 17, 2026. It upgrades ad video creation from one-click, blind-box-style generation to a full-workflow tool you can converse with, adjust, and pre-review.
It suits e-commerce operators, brand marketers, and beginners with no editing experience.
Core Features
Conversational Video Production
After entering product information and intent, the user generates a marketing video through multi-turn conversation guided by the Agent. Every step along the way confirms with the user:
- A 618 hero product gets swapped at the last minute -> adjust the character setup directly
- Need to highlight a "limited-time price drop" -> re-extract the core selling points
- The storyboard pacing is off -> revise the shots and delivery directly
Product images, storyboards, ad characters, and scene images can all be adjusted flexibly across multiple conversation turns.
Viral-Hit Replication
This is the most noteworthy capability in version 3.0. Upload a link to a viral video and the system automatically breaks it down along multiple dimensions (style, pacing, narrative), then reconstructs it based on new product information, generating new videos adapted to different SKUs, different campaign venues, and different promo mechanics.
The key is that it doesn't just reference the visuals and shot list — it understands the core intent of the voiceover and reuses the content logic behind the hit.
Free Creation (Local Adjustments)
When the video's overall direction is usable but certain parts need polish, generation, modification, and basic editing all happen on the same page:
- Regenerating individual shots
- Erasing subtitles
- Changing promo copy, swapping the key visual, adjusting price information
No need to regenerate the entire video, which greatly cuts rework costs.
Quality and Compliance Pre-Review
Before a video is published, a pre-review report is generated automatically, evaluating across these dimensions:
- Compliance risk
- Video quality
- Selling-point delivery
- Image quality
Quality review demo, covering compliance risk, video quality, and other dimensions of evaluation.
Covers Douyin, Douyin E-commerce, Ocean Engine ad delivery, and other scenarios. This means approval risks can be caught before materials go live, avoiding a creative gap during major sales events caused by failed reviews.
Integration
Kickart 3.0 covers the full workflow from asset management and content creation to pre-review and cross-platform publishing.
Kickart 3.0 offers multiple delivery options:
- SaaS: use it directly on the platform
- API: some capabilities available via API
- Skill: flexibly meeting different customers' integration needs
It has officially integrated Seedance 2.0 mini, further reducing costs and boosting efficiency for advertising and marketing scenarios.
Who Is It For
| User type | Core pain point | Kickart solution |
|---|---|---|
| E-commerce operators | Fast product launches, frequent style testing | Viral-hit replication + fast conversational adjustments |
| Brand marketing | Video style needs to stay consistent | AI generation + local fine-tuning |
| Ad agencies | Mass production, compliance blockers | Pre-review reports + multi-platform compliance checks |
| Beginners | No editing experience | Guided conversation, natural-language operation |
Pricing
Discounts are available during the launch period. You can try Kickart directly on the platform (enter via the "Read More" link at the end of the official article).
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