If you run a WeChat official account, make videos, and build a product all on your own, brand materials are probably one of the things that bottleneck you the most. Every single image means describing the style from scratch, and the tone still often drifts off course. Lovart exists to solve exactly this problem—its Brand Kit feature keeps every one of your brand outputs consistent.

Who it is for: individual creators, indie developers, and brand operators on small teams.

What Is Lovart

Lovart is an AI brand design tool. Its core logic is not "you describe an image, I draw an image" but "you feed me your brand guidelines, and I produce all your materials within those guidelines." It costs 4111 yuan per year, which works out to roughly 340 yuan per month.

Core Feature 1: Automatic Brand Kit Parsing

Upload your brand manual PDF (logo, storefront photos, aesthetic keywords, and so on) directly, and Lovart will automatically extract:

• Logo and its variants
• Brand colors
• Design style keywords (such as Minimalism, Zen, Modernism)

This information is automatically written into the design guide, and every image generated under that project follows the same set of guidelines. Anything parsed incorrectly can be adjusted manually.

Core Feature 2: Font Generator for Typeface Creation

Font Generator can generate a brand-exclusive typeface from reference images and text descriptions. Here is how:

1. Upload a visual from your Brand Kit as the reference
2. Describe the typeface style, for example: "A minimalist style with a Zen feel, a clean geometric sans-serif, with a touch of Eastern aesthetic"
3. Wait about 3 minutes for the typeface to be generated
4. Test the result on the canvas; both Chinese and English are supported

The generated typeface is saved to the "My Fonts" library, ready to be pulled in directly the next time you produce materials.

Core Feature 3: Batch Image Generation Under Brand Kit Constraints

Produce materials back to back inside a project with a Brand Kit attached, and the tone stays consistent. Take HEYTEA as an example:

The output materials—white backgrounds, dry branches, geometric props—are exactly the brand's flavor of Zen product photography.

A further test was cross-category extension: having Lovart design a roasted-tea and spiced-tea drink series in the HEYTEA brand style. The three images keep a consistent tone while each carries its own mood; the Eastern spiced-tea one goes for the black-and-gold store look, with the cinnamon, star anise, and cardamom all clearly visible.

The Difference Between an Agent and Ordinary AI Image Generation

Lovart's key difference lies in its workflow. It does not start drawing the moment it receives a prompt. Instead:

1. It first collects visual references brand by brand
2. It understands the brand's core visual DNA (color palette, logo style, typographic habits)
3. Only then does it start designing

This means when you batch-generate 10 brand collaboration concept images, every single one is instantly recognizable as a collaboration with that brand.

Pricing

• 4111 yuan per year (about 340 yuan per month)
• For comparison: a part-time designer costs at least several thousand yuan per month