Gupshup
Officially listedEnterprise conversational AI and omnichannel messaging platform for AI-driven engagement across WhatsApp, SMS, and 30+ channels.
Gupshup
Gupshup is an enterprise conversational AI platform that helps brands build AI-driven, two-way customer engagement across WhatsApp, SMS, and 30+ communication channels. Processing over 6 billion messages per month and serving 50,000+ enterprise customers including Amazon and Xiaomi, it is a Meta-officially certified WhatsApp Business Solution Provider. The platform covers 130+ countries and has been recognized by Everest Group as a "Major Contender" in conversational AI.
Core Capabilities
- ACE LLM: Proprietary domain-specific models with 7B-70B parameters, supporting 100+ languages with built-in enterprise-grade safety guardrails, fine-tuned for marketing and customer service scenarios
- AI Superagent: Autonomous AI agents that orchestrate and execute complete customer experience flows at scale from a single conversational interface
- Unified management of 30+ channels: One-stop access across WhatsApp, SMS, RCS, Instagram, Messenger, and more
- Low-code bot builder: Visual drag-and-drop conversation flow design that greatly lowers the development barrier
- Industry-pretrained AI agents: A library of ready-to-use AI agents for retail, finance, healthcare, and other industries that accelerates deployment
Who It's For E-commerce, financial, and retail enterprises that need large-scale customer engagement automation; brands looking to lift marketing conversion and cut customer service costs through messaging channels like WhatsApp; and mid-to-large enterprises pursuing digital customer experience transformation.
Unique Advantages As an official Meta BSP (Business Solution Provider), Gupshup has inherent technical and ecosystem advantages in WhatsApp business messaging. Combined with its proprietary ACE LLM, it delivers full-stack coverage from messaging channels to AI conversation capabilities — neither Twilio nor WATI offers both layers at once.
Editor's Review On G2, 94% of users give 4-5 star ratings, and Capterra's approval rate is 91%, with users generally praising its ease of use and multi-channel capabilities. However, opaque pricing is the main complaint, and the entry barrier is relatively high for small and mid-sized businesses. Overall, Gupshup is the conversational AI platform of choice for enterprises sending 100,000+ messages per month.
Pricing
### 💰 定价模式：免费增值（按量付费） **起步价**：免费（按消息扣费） #### 主要方案 - **免费版**：$0 - 基础消息功能，按量计费约$0.001/条起 - **企业版**：联系销售定制 - 适合月发送10万+消息的企业 #### 试用/其他信息 采用钱包充值模式，WhatsApp费用按Meta对话式定价收取（4类对话）加上Gupshup平台费。企业方案需联系销售获取报价。
FAQ
Is Gupshup free?
Gupshup offers a free tier — sign up and use basic messaging features, charged per message from a wallet balance starting at about $0.001 each. Enterprise plans require contacting sales for a custom quote.
What can Gupshup be used for?
It is used to build AI-driven customer engagement systems covering sales and marketing, customer support, and e-commerce conversion, with automated conversations across WhatsApp, SMS, and 30+ channels.
Which communication channels does Gupshup support?
It supports 30+ communication channels, including WhatsApp, SMS, RCS, Instagram, Facebook Messenger, and Web Chat, letting you manage customer conversations across all channels in a single platform.
What is the difference between Gupshup and Twilio?
Gupshup focuses on conversational AI with its proprietary ACE LLM and deeper WhatsApp integration; Twilio is a communications API platform more oriented toward developer-friendly CPaaS, with greater customization flexibility.
What are the features of Gupshup's ACE LLM?
ACE LLM is Gupshup's proprietary domain-specific large model, with 7B-70B parameters fine-tuned for marketing, commerce, and customer service scenarios, supporting 100+ languages with built-in enterprise-grade safety guardrails.
Is Gupshup suitable for small and mid-sized businesses?
Gupshup is better suited to mid-sized and large enterprises sending 100,000+ messages per month. Small and mid-sized businesses may consider WhatsApp-focused alternatives like WATI, which offer more flexible and transparent pricing.
How does Gupshup ensure the accuracy of AI replies?
ACE LLM has built-in guardrails to prevent out-of-bounds replies, uses domain-specific training to ensure reply relevance, and provides an enterprise-grade console for human review and adjustment of AI conversation strategies.