Gupshup

Gupshup is an enterprise conversational AI platform that helps brands build AI-driven, two-way customer engagement across WhatsApp, SMS, and 30+ communication channels. Processing over 6 billion messages per month and serving 50,000+ enterprise customers including Amazon and Xiaomi, it is a Meta-officially certified WhatsApp Business Solution Provider. The platform covers 130+ countries and has been recognized by Everest Group as a "Major Contender" in conversational AI.

Core Capabilities

• ACE LLM: Proprietary domain-specific models with 7B-70B parameters, supporting 100+ languages with built-in enterprise-grade safety guardrails, fine-tuned for marketing and customer service scenarios
• AI Superagent: Autonomous AI agents that orchestrate and execute complete customer experience flows at scale from a single conversational interface
• Unified management of 30+ channels: One-stop access across WhatsApp, SMS, RCS, Instagram, Messenger, and more
• Low-code bot builder: Visual drag-and-drop conversation flow design that greatly lowers the development barrier
• Industry-pretrained AI agents: A library of ready-to-use AI agents for retail, finance, healthcare, and other industries that accelerates deployment

Who It's For E-commerce, financial, and retail enterprises that need large-scale customer engagement automation; brands looking to lift marketing conversion and cut customer service costs through messaging channels like WhatsApp; and mid-to-large enterprises pursuing digital customer experience transformation.

Unique Advantages As an official Meta BSP (Business Solution Provider), Gupshup has inherent technical and ecosystem advantages in WhatsApp business messaging. Combined with its proprietary ACE LLM, it delivers full-stack coverage from messaging channels to AI conversation capabilities — neither Twilio nor WATI offers both layers at once.

Editor's Review On G2, 94% of users give 4-5 star ratings, and Capterra's approval rate is 91%, with users generally praising its ease of use and multi-channel capabilities. However, opaque pricing is the main complaint, and the entry barrier is relatively high for small and mid-sized businesses. Overall, Gupshup is the conversational AI platform of choice for enterprises sending 100,000+ messages per month.