Rep AI
Officially listedA behavior-AI-driven sales agent for Shopify stores that engages shoppers before they abandon their carts.
Rep AI
Rep AI is an agentic commerce operating system for Shopify/DTC brands, using behavioral AI to read hundreds of shopper signals and proactively step into the sale at the moment of hesitation, price comparison, or impending abandonment — bringing the top-sales-rep experience online. Note the distinction: this is the e-commerce Rep AI at hellorep.ai, unrelated to the same-named B2B video sales tool Rep.ai (formerly ServiceBell).
Core capabilities
- Behavioral AI proactive selling: monitors hundreds of behavioral signals; the Rescue algorithm intervenes before visitors leave
- Conversational product discovery: natural-language search, dynamic filters, and product comparison, plus complementary recommendations and upsells that lift CVR and AOV
- AI support automation: handles order and return/exchange inquiries across chat/email/social, auto-resolving 95%-99% of issues
- REP Insights: turns conversations into structured data to pinpoint churn causes and knowledge gaps, with AI optimization suggestions
- Multichannel expansion: unified inbox across AI Email, WhatsApp, Social, and Helpdesk, billed per resolution/seat during beta
- Deep integrations: 175+ native integrations (Shopify/Klaviyo/Gorgias/Zendesk) plus custom API connections for data
Use cases Best for Shopify DTC brands with $10M-$1B annual revenue, 10K-500K monthly sessions, large SKU counts, and heavy pre-sale inquiry volume (beauty, supplements, apparel, and other high-consideration categories); teams targeting conversion and AOV growth should try it first.
Unique advantages Unlike the "passive answering/ticket deflection" approach of Gorgias, Tidio, and similar tools, Rep AI is one of the few Shopify-native agents that treats sales conversion as its first KPI. Add Zendesk's strategic investment and high ratings (G2 4.9, Shopify 4.7) and the differentiation is clear.
Editorial verdict Media and users consistently recognize its proactive selling value and support reputation (Vellum 86/100, Pidune 3.8/5); but complex pricing, weak order/logistics inquiries, and deep Shopify lock-in are shortcomings. Overall 4/5: fits DTC brands with existing traffic — validate ROI in the 14-day trial before committing.
Pricing
### 💰 定价模式：免费试用 + 订阅制（按流量分级） **起步价**：$250/月起（AI Support Agent）；所有方案含 14 天免费试用 #### 主要方案（官网 80K 会话档，价格随每月会话数分档浮动） - **AI Support Agent**：$250/月 - AI 客服自动处理订单、退换货等咨询 - **AI Sales Agent**：$578/月 - 行为 AI 主动销售、弃购救援、Upsell 与销售分析 - **AI Concierge（最受欢迎）**：$726/月 - 销售+客服 Bundle，含专属客户成功经理 - **Enterprise**：定制（500K+ 会话） - 专属 CSM、SSO、SLA、自定义集成 #### 试用/其他信息 年付立省 20%，官网宣传 5x ROI 承诺。加购项：AI Email/Social/WhatsApp $0.75/次 AI 解决对话、AI Helpdesk $20/席/月起、Deep Research/Virtual Try-On 各 $73/月。注意流量超额费约 $12/1K 访客（Shopify/G2 版本口径），大促期账单会显著上浮。 — Visit website
FAQ
Is Rep AI free?
All plans include a 14-day free trial; there is no permanent free tier. Pricing on the official site tiers by monthly sessions: AI Support from $250/month, AI Sales $578/month, Concierge $726/month, with 20% off annual billing.
What is Rep AI used for?
An AI sales + support agent for e-commerce: behavioral AI proactively detects hesitation, price-comparison, and abandonment signals to step into the sale; supports conversational product discovery, auto-handles order and return/exchange inquiries, and provides REP Insights analytics.
How does Rep AI differ from Gorgias?
Gorgias excels at post-sale helpdesk and ticketing ecosystems; Rep AI excels at pre-sale proactive selling (behavioral AI driving conversion). E-Comm Partners' verdict: choose Rep AI for conversion, Gorgias for support-first needs, Tidio on a budget.
Which e-commerce platforms does Rep AI support?
Native Shopify support (one-click install from the app store), plus WooCommerce and Salesforce Commerce Cloud. But third parties widely view it as deeply Shopify-bound, with headless/multi-platform and deep customization fit in question.
Is Rep AI suitable for small stores?
Not really. Pricing tiers by traffic with overage fees (about $12/1K visitors); small stores under 5K monthly visitors get better value from Tidio or Shopify Inbox. Its target customers are growing DTC brands with 10K-500K monthly sessions.
How do you tell Rep AI apart from Rep.ai?
The e-commerce Rep AI is hellorep.ai (founders Yoav Oz and Shauli Mizrahi), focused on Shopify sales and support; Rep.ai is the B2B video sales product formerly known as ServiceBell (domain rep.ai). The two companies are completely unrelated, and docs.rep.ai belongs to the latter.
How does Rep AI handle post-sale questions?
Pre-sale recommendations are excellent, but post-sale queries like order numbers and shipment tracking are weaker (noted in Pidune's hands-on tests and by G2 users; often requires human handoff). Stores with very heavy post-sale ticket loads should first evaluate its handoff rate.
What is Rep AI's pricing?
On the official site at the 80K-session tier: AI Sales $578/month, AI Support $250/month, Concierge Bundle $726/month (marked most popular), Enterprise custom; Email/Social/WhatsApp bill at $0.75 per AI resolution. Prices vary with the traffic tier.